Project Thiramai – A CSR initiative by Pepsico India

Pepsi co Foundation launched a unique community development and rehabilitation program across 12 villages of Kanchipuram district, Tamil Nadu such as Mamandur, Thabalmedu (Palamathur) , Natarajapuram, Nelvoy and Salavakkam among other focused on health and Livelihood Enhancement, implemented by Smile Foundation. The initiative has been running three programs across these villages –

  • Smile on wheels mobile health vans,
  • A School health program and
  • Project Thiramai for women empowerment through vocational training.

Project Thiramai is currently providing a vocational training course in tailoring through four training centers with certificates and free sewing machine to be given to beneficiaries at the end of the course. The program also aims to provide graduating students with employment opportunities with business houses in the area. The women graduating from the program have been offered employment with garment manufacturing facilities in the area and can choose to work from home or to work at a manufacturing facility.

As part of its community development initiatives, Pepsico Foundation in association with Smile Foundation held a convocation ceremony to facilitate 235 women students graduating from its vocation training program called Project Thiramai.

Started in the aftermath of the 2015 Chennai Floods to equip underprivileged women with skills for improving their livelihood Project Thiramai vocation training to women across 12 villages in Kanchipuram District and funded by Pepsico Foundation.

The convocation ceremony was presided over by Thiru. M.C Sampath Hon’ Minister for Industries, and Thiru P.Thengamani Hon’ Minister for Electricity, Excise & Prohibition, Government of Tamil nadu.

Few women shared their experiences about the difficulties they faced in their life and how this training program helped them to uplift their livelihoods which was a true eye opener how this training program has been planned and executed.

Women beneficiaries from the first 2 batches of the courses felicitated with certificates and a free sewing machine.

Pepsico India has been a partner and a contributor to the growth of Tamil nadu Since 1989. Pepsico India and its partners have five manufacturing facilities in the state, Creating employment for more than 15,000 people through manufacturing, Sales and Distribution initiatives. The Company currently with more than 400 farmers across the state for better cultivation practices and sourcing. Its direct seeding initiative for rice have helped farmers reduce the water consumption by 30% and helped save 1.5 billion liters of water in Tamil nadu alone in 2015.

Further, in times of distress in the state, Pepsico India has been at the forefront to provide relief. During the floods of 2015, Pepsico India mobilized its sales team and factory staff to deliver relief to people. Over 1.4 million liters of Aquafina water and 38,000 Kg of Quaker oats were distributed during the time.

Soon after the recent discussions of ban on the international drinks, which was triggered during the Jallikatu protests these kind of CSR activities will definitely be a comeback for Pepsico India.

Disclaimer: “The post is in collaboration with PepsiCo India”.

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